SIGN
OF THE TIMES
The Citgo Sign in Kenmore Square
Sure, Boston’s Citgo Sign has become
as much a fixture of the city skyline as the Hancock Tower and the
golden dome of the State House, but it was only 20 years ago when
the giant neon icon nearly came face to face with a wrecking ball.
Since 1965, the famous sign has
loomed high over Kenmore Square. Photographs of the Olympic swimming
pool-size, double-faced sign have appeared on postcards, in
newspapers, magazines and books. And what Red Sox fan doesn’t look
longingly at the vaunted Citgo whenever a Sox slugger slams a home
run over the Green Monster at Fenway Park.
Yet
the sign has faced much adversity over the years—including five
hurricanes, an energy crisis and even the threat of demolition. From
1979 to 1983, the sign was darkened when then Governor Ed King asked
that it be turned off as a symbol of energy conservation—even though
it only used $60 a week worth of electricity. By 1983, the sign’s
demise seemed imminent. The inactive icon was falling apart and the
petroleum giant decided that it should be dismantled. Angered
Bostonians, however, protested its demolition, calling it a beloved
symbol of the city and a great example of urban neon art, roadside
culture and the post-war zeitgeist. Reacting to the public outcry,
the Boston Landmarks Commission stepped into the fray and Citgo
eventually relented. Instead, the company spent $50,000 to restore
the sign to its former glory and promised to maintain it.
At the request of nearby residents,
the computer-operated sign is lit from dusk ’til midnight only.
—Christopher Wallenberg
DID YOU KNOW?
- Some half dozen similar
Citgo signs once stood in American cities, including Chicago
and Milwaukee. Before the Citgo sign became the illuminated
icon it is today, its spot was held by a large, light-less
Cities Services sign, the company’s former name. Neon was
added to the sign in 1965.
- The 60 by 60 foot sign
boasts 5,878 red, orange, blue and white glass neon tubes
measuring more than five miles in length.
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