
Does the Southern upstart
measure up against the home-grown favorite?
by Christine Celli and Scott Roberto
For
those who aren’t counting carbs, doughnuts are a breakfast delight
that have been popular for more than a century. Here in Boston,
we’ve preferred to get our morning snack at Dunkin’ Donuts since it
opened its first shop in nearby Quincy in 1950. But with the arrival
of the Winston-Salem, N.C.-based Krispy Kreme—which recently opened
its first Boston shop at the Prudential Center—the local doughnut
king finally has some competition. In this comparison, we measure
the two heavyweights against one another, awarding 5 points per
category.
-
HISTORY: Dunkin’ Donuts: Established in 1950. Krispy
Kreme: Established in 1937. Score: 5 points to KK.
-
VARIETY: DD: 52 kinds of doughnuts, as well as a large
selection of muffins, bagels, scones and breakfast sandwiches.
KK: Almost 30 kinds of doughnuts. Score: 5 to DD.
- HOME BASE:
DD: Randolph, Massachusetts. KK: Winston-Salem, North Carolina.
Score: In a bit of shameless provincialism, 5 to DD.
- LOCATIONS:
DD: More than 5,500 in 32 countries. KK: About 430 locations in
5 countries. Score: 5 to DD.
-
ENTERTAINMENT
VALUE: DD: Features TVs
tuned to CNN so you can watch the news while you wait. KK: Its
famed “doughnut theater” allows you to watch its doughnuts as
they’re made. Score: 5 to KK.
- SIGNATURE
DOUGHNUT: DD: The
“Dunkin’ Donut,” an old-fashioned, hand-rolled treat with a
handle for easy dipping, has been discontinued in a bow to
automation. KK: Their fresh-baked glazed doughnut is sugar
heaven. Score: 5 to KK.
- COFFEE:
DD: With nearly 2 million cups served a day, it’s got to be good.
And they have espresso drinks, chai and hot chocolate, too. KK:
They’ve improved their coffee and added espresso drinks, but
most customers still stick with just doughnuts. Score: 5 to DD.
- FRESHNESS:
DD: As far as we can tell from its old “Time to make the
doughnuts” ad campaign, DD bakes a fresh batch every morning.
KK: According to its famed “Hot Doughnuts Now” sign, you can
bank on munching a hot, just-out-of-the-oven glazed doughnut
several times a day. Score: 5 to KK.
FINAL
TALLY: As you can see, our “scientific” scoring system
has the local incumbent in a dead heat with the Southern interloper
with a score of 20 to 20. We’ll let your own taste buds be the
ultimate tie-breaker.
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